Senex Global2018-06-07T20:05:06+00:00

We provide market intelligence and guidance
for products and services relating to housing
to some of the biggest players in the industry:

Our Expertise and Experience

For 25+ years, the principals at Senex have aided manufacturers, retailers, dealers, distributors, builders, pro trades and others in understanding how they can grow their businesses.

Residential Construction

Our extensive understanding of housing market trends allows us to identify where opportunities lie. Our information is used to direct where resources can be shifted and gain a greater share of the market.

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Residential Housing
Remodeling & Replacement

We identify, monitor and measure trends in remodeling and replacement across a variety of categories from appliances to windows.

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Distribution Channels

Where your products are sold and how they are positioned are as important as product design. For 25 years, we have been helping firms align their product mix strategies to appropriate channels of distribution.

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Products used in and around the home

If a product is installed, placed or used by homeowners, it is likely we have worked in that category. Appliances, cabinetry, doors, flooring, kitchen products of all types, lighting, outdoor power equipment, windows, the list is extensive. We know your products.

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Consumer Shopping &
Purchasing Behaviors

The consumer is likely the final decision maker and user of your products and knowing how she thinks, behaves and is influenced by others is key. Our constant monitoring of consumer trends helps us guide you how to influence her.

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Economic Influences

We spent years looking at macroeconomic variables and how they drive industries and markets, only to arrive at the conclusion that these measures broad national averages don’t help highlight opportunities. That’s why we primarily track and monitor economic influences at the market and microlevel.

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Latest Breaking News

Residential Construction – September 2018

Residential Construction September 2018 How to ruin a good thing!  Look to raise interest rates and impose tariffs on important inputs to the housing sector.  While there is a slowing down, the overall market is still strong compared to recent years but our forecasts for next [...]

Residential Housing – September 2018

Residential Housing September 2018 How to ruin a good thing!  Look to raise interest rates and impose tariffs on important inputs to the housing sector.  While there is a slowing down, the overall market is still strong compared to recent years but our forecasts for next [...]

Economic Influences – September 2018

Economic Influences September 2018 Unemployment holds at under 4% in August. Labor supply problems continue, yet participation rate continues to hold steady at 64%.  We continue to point to labor issues as a supply side problem and one that will take some time to work through. [...]

Our Story

Senex was found on the idea that there needed to be a better way to tell the story. You can’t understand a story if you create a single paragraph or chapter. As a story is a series of interwoven characters and events, with themes and plot lines, so too are the markets and segments we work in.

For too long, our work followed the approach of providing little slices of insights in the form of market research. Results were used to help collect information on anything and everything clients, and ourselves, thought appropriate. Outcomes were used as client justifications for their initiatives and lacked the context of the overall situation. It didn’t work. Insights and research topics were not driving growth. Too much of what we were doing was looking in the past and not assessing the future opportunities. Plus, we were asking consumers what they did today and what they wanted tomorrow. Again, it wasn’t working.

Our mission with Senex is not to focus on the consumer, but to use her as one of the characters in the story. She is, at times, a minor character, and the bigger characters are those others who influence what decision she can make. These other characters include product designers, product managers, builders, architects, distribution channel decision makers and trend influencers, as well as others. Without taking into account the entirety of the situation, the full story cannot be told.

That is why working with Senex is different. We will tell you the story in its entirety.

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Our Core Values

It’s all about clarity

To capitalize on a business opportunity, you have to be able to see it. You have to be able to see how big the opportunity is, where it is, and have a clear picture of the trends driving it.

Timely, regular intelligence and outlooks

To stay competitive you need to know what’s going on in your market right now. Not last year, but now, and how that will influence the near term.

The agile approach

We replace the traditional with a flexible and organic method — which closely resembles the agile product development process — emphasizes people and interactions over methods, processes and tools.

The story within the data

Much of what passes for research and analysis is simply data — data that gives, at best, only a fragmentary picture of what’s happening in the industry. We focus on the story.

Our Experience

We have a rich experience with some of the industries biggest and best…

Lowe’s

Michelin

Newbay Media

Pella

Schlage

Synchrony Financial

Tempur+Sealy

Valspar

Walmart

Hearth, Patio & Barbecue Association (HPBA)

Home Improvement Research Institute (HIRI)

Husqvarna

Ingersoll Rand

JELD-WEN

Legrand

Lennox

Best Buy

Association of Home Appliances Manufacturers (AHAM)

Carlisle Tire

Charbroil

Fluidmaster

GE Appliances

GE Energy

Lowe’s
Michelin
Newbay Media
Pella
Schlage
Synchrony Financial
Tempur+Sealy
Valspar
Walmart
Hearth, Patio & Barbecue Association (HPBA)
Home Improvement Research Institute (HIRI)
Husqvarna
Ingersoll Rand JELD-WEN
Legrand
Lennox
Best Buy
Association of Home Appliances Manufacturers (AHAM)
Carlisle Tire
Charbroil
Fluidmaster
GE Appliances
GE Energy

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