We provide market intelligence and guidance
for products and services relating to housing
to some of the biggest players in the industry:
Our Expertise and Experience
For 25+ years, the principals at Senex have aided manufacturers, retailers, dealers, distributors, builders, pro trades and others in understanding how they can grow their businesses.
Our extensive understanding of housing market trends allows us to identify where opportunities lie. Our information is used to direct where resources can be shifted and gain a greater share of the market.
Remodeling & Replacement
We identify, monitor and measure trends in remodeling and replacement across a variety of categories from appliances to windows.
Where your products are sold and how they are positioned are as important as product design. For 25 years, we have been helping firms align their product mix strategies to appropriate channels of distribution.
Products used in and around the home
If a product is installed, placed or used by homeowners, it is likely we have worked in that category. Appliances, cabinetry, doors, flooring, kitchen products of all types, lighting, outdoor power equipment, windows, the list is extensive. We know your products.
Consumer Shopping &
The consumer is likely the final decision maker and user of your products and knowing how she thinks, behaves and is influenced by others is key. Our constant monitoring of consumer trends helps us guide you how to influence her.
We spent years looking at macroeconomic variables and how they drive industries and markets, only to arrive at the conclusion that these measures broad national averages don’t help highlight opportunities. That’s why we primarily track and monitor economic influences at the market and microlevel.
Latest Breaking News
Senex was found on the idea that there needed to be a better way to tell the story. You can’t understand a story if you create a single paragraph or chapter. As a story is a series of interwoven characters and events, with themes and plot lines, so too are the markets and segments we work in.
For too long, our work followed the approach of providing little slices of insights in the form of market research. Results were used to help collect information on anything and everything clients, and ourselves, thought appropriate. Outcomes were used as client justifications for their initiatives and lacked the context of the overall situation. It didn’t work. Insights and research topics were not driving growth. Too much of what we were doing was looking in the past and not assessing the future opportunities. Plus, we were asking consumers what they did today and what they wanted tomorrow. Again, it wasn’t working.
Our mission with Senex is not to focus on the consumer, but to use her as one of the characters in the story. She is, at times, a minor character, and the bigger characters are those others who influence what decision she can make. These other characters include product designers, product managers, builders, architects, distribution channel decision makers and trend influencers, as well as others. Without taking into account the entirety of the situation, the full story cannot be told.
That is why working with Senex is different. We will tell you the story in its entirety.
Our Core Values
It’s all about clarity
To capitalize on a business opportunity, you have to be able to see it. You have to be able to see how big the opportunity is, where it is, and have a clear picture of the trends driving it.
Timely, regular intelligence and outlooks
To stay competitive you need to know what’s going on in your market right now. Not last year, but now, and how that will influence the near term.
The agile approach
We replace the traditional with a flexible and organic method — which closely resembles the agile product development process — emphasizes people and interactions over methods, processes and tools.
The story within the data
Much of what passes for research and analysis is simply data — data that gives, at best, only a fragmentary picture of what’s happening in the industry. We focus on the story.