Distribution Strategy

Get understanding about how changes in distribution patterns are influencing your products, segments and markets. As brands frequently look to direct distribution, understand what impacts that will have on your current distribution.

How we can help you

Its all about your business, users, product, and the challenges you have.

Discovery process

We work closely with you to understand your current salespatterns through channels of distribution. We identify other data sources that can be used to evaluate marketshares by channels, by products and by customers or end-users.  Understanding inter-relationships betweenyour brand, your channel partners and your end-users is the first step developingour recommendations and impact analysis of changes, real or proposed, in yourdistribution strategies.

Development Process

We design our approach to measure the different distribution channels your products and competitors’ products sell through and the inter-relationships between channels and brands, including the behaviors of the end customers purchasing through the variety of channels. Often additional information is needed, particularly when assessing direct-to-consumer/customer plans, and research and insights are incorporated into a simulation model.


Using our models that provide the capabilities to simulate changes in distribution across channels, and direct, we deliver recommendations and forecasts of how proposed changes may impact your current business.

A few of the companies we've done this for

Take a look what we do

Other Services

Product Innovation & Insights

Find out what features and benefits resonate most with your target customers, and how much they’re willing to pay.

Market and Segment Forecasting

Is the segment, market, channel growing? Will that trend continue? Senex provides the answers to increasingly dynamic markets.

Market Share

Everyone’s facing fierce competition from other similar products, from the very retail partners sworn to help you sell and from other retailers and online merchants looking to grow their business. Sales growth doesn’t always mean share growth.

Customer Insights

Need to better understand your customers, your competitors’ customers, and how they view your business, products and brands? We provide insights into how they behave when you’re not directly interacting with them and what is driving their business and strategies in your categories.

Competitive Analysis

Uncover competitors’ sales, strengths, and weaknesses, identify white spaces, and understand your market like never before.