Product Innovation & Insights

Identify features and benefits resonate most with your target customers and learn what they would pay.

Distribution Strategy

Get insight into direct-to-consumer and omni-channel distribution to uncover ways to drive growth.

Market and Segment Forecasting

Understand if your target segment, market, channel are growing. Explore if that trend will continue.

Market Share

Sustain growth during economic headwinds by sustaining and growing market share effectively.

Customer Insights

Deepen understanding of customers,  competitors’ customers, and learn how they view you.

Competitive Analysis

Uncover competitors’ sales, strengths, and weaknesses, identify white spaces.


Answering the Toughest Questions

From product ideation to customer insights
+ We have a new product concept or idea and would like insight on whether it will be successful or will cannibalize our existing business?

+ What price can we charge for our new product ideas?

+ What will happen to our sales if we increase our prices?
+ How big is my market/category/segment/etc. and is it growing or shrinking?

+ What are the best indicators to use to monitor where my market might be heading in the future?

+ What is my share of my market, category, or segment, and is it growing, flat or declining, and why?
+ Which channels are growing?

+ Am I getting my share of channel growth?

+ If I got direct to my customer, how will that affect other channels?
+ What is my market share among our primary target customers?

+ Am I growing share at retail? With Builders? With Remodelers?

+ Which CBSA’s have we lost share in and which have we gained? Why?
+ Are new entrants coming into my market?

+ Where and why are my competitors winning?

+ How do our customers see our brand and products compared to those of our competition?
+ What are the personae of my customers?

+ Who will be buying my products in 5 years?

+ How are my dealer and distributors purchasing today and how are they likely to purchase in the future?
Our mission is to democratize market intelligence. Our firm is built upon the belief that there are better, faster and more cost-effective ways to bring strategic market intelligence and insights to all businesses.

Bob Tancula

President, Senex

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You've got questions - we've got answers.

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