Tracking Markets, Identifying Opportunities
Today everyone's got data. But not everyone is getting the knowledge they need from that data. Senex uses predictive analytics to separate intelligence from information — and deliver the knowledge businesses need to be more successful.
Product Innovation & Insights
Find out what features and benefits resonate most with your target customers, and how much they’re willing to pay.
Distribution Strategy
Get insight into direct-to-consumer and omni-channel distribution to uncover ways to drive growth.
Market and Segment Forecasting
Is the segment, market, channel growing? Will that trend continue? Senex provides the answers to increasingly dynamic markets.
Market Share
Everyone’s facing fierce competition from other similar products, from the very retail partners sworn to help you sell and from other retailers and online merchants looking to grow their business. Sales growth doesn’t always mean share growth.
Customer Insights
Need to better understand your customers, your competitors’ customers, and how they view your business, products and brands? We provide insights into how they behave when you’re not directly interacting with them and what is driving their business and strategies in your categories.
Competitive Analysis
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Uncover competitors’ sales, strengths, and weaknesses, identify white spaces, and understand your market like never before.
Clients
Answering the Toughest Questions
+ What price can we charge for our new product ideas?
+ What will happen to our sales if we increase our prices?
+ What are the best indicators to use to monitor where my market might be heading in the future?
+ What is my share of my market, category, or segment, and is it growing, flat or declining, and why?
+ Am I getting my share of channel growth?
+ If I got direct to my customer, how will that affect other channels?
+ Am I growing share at retail? With Builders? With Remodelers?
+ Which CBSA’s have we lost share in and which have we gained? Why?
+ Where and why are my competitors winning?
+ How do our customers see our brand and products compared to those of our competition?
+ Who will be buying my products in 5 years?
+ How are my dealer and distributors purchasing today and how are they likely to purchase in the future?
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Bob Tancula
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