Market and Segment Forecasting

How we can help you

Its all about your business, users, product, and the challenges you have.

Discovery process

We work closely with you to understand your sources for market and segment data and your sales data.  Before we can build our models, we need to thoroughly understand how you view the markets and segments in which you operate.  This period of discovery enables us to identify the objectives in your terms and definitions, not just ours.

Development Process

Once we thoroughly understand the available information and definitions, we develop our models to either validate, or create, data on the size of the markets and segments.  These statistical or econometric models are used to identify those key drivers of growth, including lagging, coincident and leading indicators.

Deliverables

Market sizes, segment sizes, growth rates and trends by products, categories, segments, channels or industry.  Depending upon your needs, we can generate historical, current and forecasted trends, as well as the indicators influencing your business.

A few of the companies we've done this for

Take a look what we do

Other Services

Product Innovation & Insights

Find out what features and benefits resonate most with your target customers, and how much they’re willing to pay.

Distribution Strategy

Get insight into direct-to-consumer and omni-channel distribution to uncover ways to drive growth.

Market Share

Everyone’s facing fierce competition from other similar products, from the very retail partners sworn to help you sell and from other retailers and online merchants looking to grow their business. Sales growth doesn’t always mean share growth.

Customer Insights

Need to better understand your customers, your competitors’ customers, and how they view your business, products and brands? We provide insights into how they behave when you’re not directly interacting with them and what is driving their business and strategies in your categories.

Competitive Analysis

Uncover competitors’ sales, strengths, and weaknesses, identify white spaces, and understand your market like never before.