Product Innovation & Insights

Looking to understand new designs, new features, pricing, product line rationalization, or ways to expand your product offering? Find out if your product will appeal to your target end-user, what features and benefits resonate most with them, and how much they’re willing to pay. Measure the impacts to your other products, as well as your competitors, in sales units and revenues.

How we can help you

Its all about your business, users, product, and the challenges you have.

Discovery process

We work with you to understand the products you are launching, re-launching or changing in your product line-up.  These engagements can involve measuring cannibalization of current products and competitive products, changes to product assortment in your different sales channels or simply a refresh of how the product is featured and marketed.  This phase also determines which features are being tested and the benefits they will bring to the end-user, as well as the pricing you are envisioning for the new product or portfolio.

Development Process

After discovery, our plans are designed that will provide you with the most comprehensive understanding of the effects of the product changes and innovations. Pricing models are often incorporated into our work to measure elasticity and cross-elasticity within your product or brand portfolio and with your competitors. We developed our TYP® product as a cost-effective and fast way to understand the viability of your product innovations. With TYP® you get accurate forecasts of units and revenues based on your current, or expected, distribution patterns. It’s not just research, but includes forecasts based on known sales in the market. While TYP® can be used for most situations, where complex market simulations are needed, we develop custom solutions.


Sometimes our work can be straightforward, and we can test using our TYP® that will provide potential sales units, revenues and margins.  Other times, we build out comprehensive research studies to test new features, feature and product pricing, cannibalization and competitive responses.  Whatever the needs are for product insights, we have the expertise to support any product research. More than just another report, our TYP® results are delivered in a guide that helps you understand and act upon the data. No more pages upon pages of charts that parse the data into unusable ces, our report will be exactly the information you need to take the positioning best for your product and your company.

A few of the companies we've done this for

Take a look what we do

Other Services

Distribution Strategy

Get insight into direct-to-consumer and omni-channel distribution to uncover ways to drive growth.

Market and Segment Forecasting

Is the segment, market, channel growing? Will that trend continue? Senex provides the answers to increasingly dynamic markets.

Market Share

Everyone’s facing fierce competition from other similar products, from the very retail partners sworn to help you sell and from other retailers and online merchants looking to grow their business. Sales growth doesn’t always mean share growth.

Customer Insights

Need to better understand your customers, your competitors’ customers, and how they view your business, products and brands? We provide insights into how they behave when you’re not directly interacting with them and what is driving their business and strategies in your categories.

Competitive Analysis

Uncover competitors’ sales, strengths, and weaknesses, identify white spaces, and understand your market like never before.