Market Share

We track market shares and unit sales for dozens of products across the home improvement category, using a number of economic and statistical analyses to generate reports with the highest degree of accuracy in the industry.

How we can help you

Its all about your business, users, product, and the challenges you have.

Discovery process

We work closely with you to understand your current data sources, which are valuable, and which are redundant. Once we have evaluated your data and information sources, we identify gaps where new information may be needed and build out our plan to deliver you the most accurate market shares.

Development Process

Once we thoroughly understand the information available, we develop a comprehensive plan that will enable us to produce the most accurate market shares available. There may be a need to collect new information or add from our library of insights. Once the information needed is identified, we create our models and algorithms.


Accurate estimates of your market shares, market sizes, competitive market shares and competitive sales. Depending upon your needs, we can generate historical, current and forecasted trends in shares andsizes.

A few of the companies we've done this for

Take a look what we do

Other Services

Product Innovation & Insights

Identify features and benefits resonate most with your target customers and learn what they would pay.

Distribution Strategy

Get insight into direct-to-consumer and omni-channel distribution to uncover ways to drive growth.

Market and Segment Forecasting

Understand if your target segment, market, channel are growing. Explore if that trend will continue.

Customer Insights

Deepen understanding of customers,  competitors’ customers, and learn how they view you.

Competitive Analysis

Uncover competitors’ sales, strengths, and weaknesses, identify white spaces.