Market Share

We track market shares and unit sales for dozens of products across the home improvement category, using a number of economic and statistical analyses to generate reports with the highest degree of accuracy in the industry.

How we can help you

Its all about your business, users, product, and the challenges you have.

Discovery process

We work closely with you to understand your current data sources, which are valuable, and which are redundant. Once we have evaluated your data and information sources, we identify gaps where new information may be needed and build out our plan to deliver you the most accurate market shares.

Development Process

Once we thoroughly understand the information available, we develop a comprehensive plan that will enable us to produce the most accurate market shares available. There may be a need to collect new information or add from our library of insights. Once the information needed is identified, we create our models and algorithms.


Accurate estimates of your market shares, market sizes, competitive market shares and competitive sales. Depending upon your needs, we can generate historical, current and forecasted trends in shares andsizes.

A few of the companies we've done this for

Take a look what we do

Other Services

Product Innovation & Insights

Find out what features and benefits resonate most with your target customers, and how much they’re willing to pay.

Distribution Strategy

Get insight into direct-to-consumer and omni-channel distribution to uncover ways to drive growth.

Market and Segment Forecasting

Is the segment, market, channel growing? Will that trend continue? Senex provides the answers to increasingly dynamic markets.

Customer Insights

Need to better understand your customers, your competitors’ customers, and how they view your business, products and brands? We provide insights into how they behave when you’re not directly interacting with them and what is driving their business and strategies in your categories.

Competitive Analysis

Uncover competitors’ sales, strengths, and weaknesses, identify white spaces, and understand your market like never before.