Actionable Forecasts and Market Visibility for Manufacturers and Retailers

Senex delivers the most precise intelligence on demand, pricing, and competition across windows & doors, major appliances, furniture, and mattresses—down to the ZIP code. We transform fragmented market data into clear, confident decisions for product, pricing, merchandising, and territory growth.

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Recent Clients

What we offer

> Clear forward visibility

> Local actionable differences

> Hard-number data sets (units and dollars)

> Category-relevant signals

> Timing/lag intelligence

> Decision-grade prioritization

Challenges & Opportunities

Executives need a complete, accurate view of their markets—from national trends down to ZIP-level demand and installation locations—but most data sources remain fragmented.

Limited visibility creates blind spots in pricing, product strategy, and merchandising, leaving growth opportunities unrealized.

With the economy softening, leaders are being asked to deliver more insight and better decisions with fewer resources.

The market has shifted from excess demand to constrained demand, intensifying competition and increasing the need for precise market intelligence.

Our recent works

Case Studies

Market Share

Big Ass Fans

Opportunity Assessment

JELD-WEN

New Product Innovation

Lincoln Electric

New Product Innovation

Legrand

Market Share

Columbus McKinnon

Answering the Toughest Questions

From product ideation to customer insights

+ We have a new product concept or idea and would like insight on whether it will be successful or will cannibalize our existing business?
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+ What price can we charge for our new product ideas?
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+ What will happen to our sales if we increase our prices?

+ How big is my market/category/segment/etc. and is it growing or shrinking?
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+ What are the best indicators to use to monitor where my market might be heading in the future?
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+ What is my share of my market, category, or segment, and is it growing, flat or declining, and why?

+ Which channels are growing?

+ Am I getting my share of channel growth?

+ If I got direct to my customer, how will that affect other channels?

+ What is my market share among our primary target customers?

+ Am I growing share at retail? With Builders? With Remodelers?

+ Which CBSA’s have we lost share in and which have we gained? Why?

+ Are new entrants coming into my market?

+ Where and why are my competitors winning?

+ How do our customers see our brand and products compared to those of our competition?

+ What are the personae of my customers?

+ Who will be buying my products in 5 years?

+ How are my dealer and distributors purchasing today and how are they likely to purchase in the future?

“Our mission is to give manufacturers and retailers clear, actionable visibility into the markets they serve. Senex is built on the belief that better decisions come from better intelligence—and that powerful market insight should be accessible, fast, and cost-effective.”